“Merch!” Documentary On The Way
May 31, 2022 7:02AM EDT
Mumford & Sons shirts on display at the merch tent at at the 2013 Bonnaroo Music Festival. Mumford & Sons had to cancel their headlining performance. (Photo by Michael Hurcomb/Corbis via Getty Images)
A new documentary is going to look at the merchandise side of music.
“Merch!” will reportedly give music fans an inside look at the world surrounding entertainment merchandising.
The flick gives viewers the story behind the first ever concert tee, created by Elvis Presley’s team, and examines the way concert tees turned into fads, including the tie-dyed Steal Your Face-themed attire created by the Grateful Dead.
Viewers will also learn about late merchandising mogul, Dell Furano and his brother, Dave Furano, who helped shape the story of how the world of specialized merchandise took off.
No release date has been revealed.
Do you buy merch at concerts or do you wait and buy it cheaper somewhere else after the show?
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