Men’s Makeup Goes Mainstream in the US

Devir Kahan woke up on his wedding day with a pimple and couldn’t find a quick fix.

That is how Stryx was born, a cosmetic line for men.

He said, it’s not about a full face of makeup or color. We’re talking about improving blemishes, fixing under eye bags.

About one third of US men under 45 said they would consider trying makeup.

The line can now be found in CVS drugstores.

Men’s grooming and skin care is a $9.3 billion market.

Men, how do you feel about this?