Gwyneth Paltrow Planning New Budget-Friendly Version Of Goop Brand

Gwyneth Paltrow is planning a line of her Goop lifestyle brand that will expanded beyond its luxury roots. She’s dropping Good.clean.goop at both Target and on Amazon that is easier on the wallet.

“Maybe 10 years ago, we were like, “Wouldn’t it be so cool if we could do a line that would show up in Target?”  “I am thinking about just being able to reach more people.” All of the products in the line will be under $4o.  Products will include a Body Facial Exfoliating Scrub ($30), Body Smoothing Replenishing Cream ($30) to “improve skin tone and smooth the appearance of lines and wrinkles,” and Naked Elixir Body Oil ($30) for radiance and hydration.

Look for the new line before the holidays.