'Buy Me Some Peanuts And Cracker JILLS': Classic Snack Gets New Face

BALTIMORE – APRIL 09: A vender sells Cracker Jack during the game between the Baltimore Orioles and the Toronto Blue Jays on Opening Day at Camden Yards on April 9, 2010 in Baltimore, Maryland. (Photo by G Fiume/Getty Images)

Jack has a new teammate.

One of baseball’s most iconic snacks – Cracker Jack – is adding a new player to its lineup.

Frito-Lay (Cracker Jack’s parent company) announced on Tuesday that “Cracker Jill” will be the brand’s newest face on packaging.

The move is an effort to promote women in sports.

Pepsi unveils ‘Cracker Jill’ version of ‘Cracker Jack’ to promote women’s sports https://t.co/M3cNXE8OUN pic.twitter.com/CCBH6rU3Xh

— New York Post (@nypost) April 6, 2022

Cracker Jill will come to life through five different special-edition bags at Major League ballparks across the country this summer.

A statement from Frito-Lay said it was time to celebrate girls and women who are “breaking the mold” and deserve to be represented.

How do you feel about “classics” being updated like Cracker Jill (also M&M recently announced a redesign of their characters to better fit in a more “progressive” world)?

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