Alex Rodriguez is getting in the beauty biz showing off a blur stick by the company Hims, a wellness brand that gives men affordable access to hair, vitamins, mental health, skin products and more. The concealer, which he worked with the brand to create, was specifically designed for the needs of men.

 

 

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“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps.” 

Some fans took to the comments to praise Rodriguez for helping to normalize the idea of men wearing makeup: “I don’t see anything wrong with men doing their thing to look good,” one fan said. Another added, “Looking goood,” and yet others declared, “Thats awesome!” and “I love it! Normalize men wearing a little something make’m look hotter!!!”

 

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