Hard seltzers are ALL the rage this summer with sales up over 100% from 2018, so it’s no surprise that Natty Light came to the table.
After failing to make a big splash with a hard seltzer targeting women, Anheuser-Busch is taking another run at a very different group: college-age drinkers of Natural Light https://t.co/1XXo1DNL6H
— The Wall Street Journal (@WSJ) August 10, 2019
Read the cans closely because they’re pretty hilarious. These puppies should be hitting the shelves shortly (better late than never), and will be about 20% cheaper than the rest! HOORAY!